PPC Advertising

improve your position on major search engines


/ per month + ad spend

Get on page one with pay-per-click advertising

  • Weekly reports
  • Expert account management
  • Google Analytics setup and reporting
  • Unlimited campaign changes per month*
  • ROI tracking and reporting*

* Not included in all PPC packages. All prices are displayed in American Dollars (USD).

Features you’ll enjoy

Website Analysis

We help you identify key areas where you can improve your website.*

Improve Visibility

We can help get your website on the first page of Google and Yahoo! search engines.

Target the Right Customers

Target customers with a campaign customised by location, time, language, and keyphrase.

Track Return on Investment (ROI)

We monitor and test your campaign to maximise your advertising dollar.

Search Engine Marketing FAQs

Pay-per-click advertising delivers highly targeted traffic to your website. Search engines only display your ads to people searching for your product or service.

You pay a fee every time someone clicks on your paid search ad and is taken to your website. Bidding for keywords is like an auction. The more you bid (or agree to pay) per click for a specific keyword or keyphrase and the more effective your ad, the higher your site will rank in the paid search results.

Select an initial set of keywords to target with your pay-per-click campaign, and then research additional keywords, across your target audience’s entire research/buying cycle, to test for effectiveness in meeting your marketing goals within your set budget.

A typical campaign will consist of:

  • Discussing and analysing your business to identify your desired internet advertising outcomes.
  • Conducting key phrase analysis to determine what phrases your customers are actually searching for.
  • Compiling compelling ad copy.
  • Ongoing bid management.
  • Modification of listings that are non-productive and updating keyword buys as your campaign progresses.
  • Regular performance monitoring and reporting.
Your ads are only displayed to people searching for keyphrases that match your product or service. For example if I have a car spare parts company I might choose my ads to be displayed every time someone searches for ‘car spare parts’.
Identifying the phrases that best describe your business is one of the most crucial steps of a successful PPC campaigns. As part of setting up an account for you, we will research an extensive list of popular phrases that are actually being used in the search engines. The beauty of PPC is that you get to select what phrases your ads will appear on!
We cannot stress highly enough the importance of monitoring and testing your advertising campaign. Our paid search consultants track the performance of every ad and provide post click analysis to determine that your advertising dollar is producing a Return on Investment (ROI).

It is important that every advertisement has a unique tracking code. This unique tracking code allows us to monitor visitor behaviour from the time they enter your site. Monitoring this behaviour allows us to determine the success or failure of each advertisement and allow us to continually tweak and refine ad copy and keyword selection.

PPC advertising with major search engines gives you complete control of your maximum bid amounts and monthly/daily budget. With cost per click (CPC) advertising you are only charged when somebody actually clicks on your ad. Typically pricing can range from 10¢ through to a few dollars depending upon the competitive nature of the terms you are bidding on.
Without the appropriate knowledge, you risk overspending your search engine marketing budget very quickly. Poor key phrase selection and poor landing page construction are the two most common reasons that campaigns don’t reach their full potential.

Contact Us Today . . . Call 832-472-2546 or

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